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In 2020, together with Vrumona, we developed a new product range: Ranja Fruit Mix in a Tetra pack. A real refreshment on the shelf! The iconic design details of the syrup bottles, such as the straw, return on the fruitmix packaging. The emphasis with the design was
on convenience and convincing on the pure natural ingredients of the products; It is, after all, a ready-to-drink range! The fruitmixes are on the shelf and now it is time to pour the entire Ranja range into the revamped grid of Fruit Mixes.
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How do you realize impact
with a small label?
with a small label?
The translation to the other products had above all to do with design choices: which elements do you take and which do you leave behind? These are not only strategic choices, but certainly also practical ones. Simply because the label is a lot smaller than the Tetra suit and the product types differ.
How do you realize impact
with a small label?
with a small label?
So the biggest challenge was to keep the Ranja signature upright with the fresh and cheerful look on a small label.
© Ranja logo: OD design studio
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Balance between
innovative and familiar
innovative and familiar
As far as we are concerned, a true family brand needs a design approach where the right balance between innovative and familiar is crucial. By making clever use of existing and new brand elements, the brand remains iconic, but still gets a more mature look on the shelf.
The backbone of the design is the illustration*. It was modified to allow more space for communication and to realize a more mature look.
Balance between
innovative and familiar
innovative and familiar
Along with other new elements, such as the hanging fruit and the straw, all products are given a more natural feel. By playing with the right balance of these elements, the "appeal" to consumers is increased. The straw is a nod to the brand's heritage and Johny Lion's famous song, "She drank Ranja with a straw..."
© Ranja logo: OD design studio
"Working with REGGS is (always) a positive experience, due to the professional approach and by challanging us as clients."
- Roderick van den Brink
vrumona