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When you go all out from day one to develop the best products, you are constantly focused on improving and innovating. Alpine is the brand that ensures the protection of human hearing, from construction workers to musicians. Even a light sleeper can sleep silently thanks to Alpine's hearing protection. Alpine not only wants to be a trendsetter in the development of hearing protection, but also wants to be a leader in terms of positive impact on people and the environment.
Alpine asked REGGS to develop an all-new packaging line, where REGGS was allowed to take care of both the interior and exterior of the pack. The goal was packaging with as much shelf impact as possible, but as little environmental impact as possible. In addition, REGGS designed the storage cases for the various products.
The process:
To create packaging with more shelf impact but less ecological cost, many design disciplines had to come together. The process started with a benchmark research, shelf analysis and a strategic session, where the principles for the new packaging line were established
In the process that followed, REGGS' graphic designers, industrial designers and engineers worked intensively together to design a packaging line.
Looking for the right shape for packaging
Comprehensive research on form and graphic language
The solution
By rebuilding the new packaging line from the bottom up, the possibilities were almost endless. By replacing the plastic inlay and various parts of the packaging with a single piece of cleverly designed Paperfoam®, the earplug remains visible in the packaging, but without 98% of the plastic used in the old design.
In packaging design, the ear takes the lead role. By featuring an ear on the packaging, with the actual earplug inside, it is immediately clear that this is hearing protection. The sound waves that go into and radiate out from the ear confirm the effectiveness of the earplug. The universal illustration style at the top of the packaging links the use of earplugs to the Alpine brand and appeals to an international audience. The red bar closes the packaging and provides an additional block shape on the shelf
The result
