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To respond to current events, Kruidvat uses Limited Editions Packaging Designs. From Mother's Day to New Year's Eve
and from Black Friday to the European Championship, REGGS is developing a number of designs for Limited Editions Bath & Shower with Kruidvat.
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How do you successfully
hook into trends
with packaging?
hook into trends
with packaging?
Trends come and go. Capitalizing on them with packaging design requires an efficient process and, above all, a good sense of the spirit of the times. Do you miss the mark? Then you are left with a considerable stock.
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When developing packaging design for limited editions, it is important within the design process to be able to make quick decisions with a short lead time.
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Our approach
The strength of Kruidvat Limited Editions is the speed with which we, as an agency, know how to translate a trend into packaging that responds to trends not at the micro level, but at the macro level. We set up a separate accelerated design process to avoid steps
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of normal design processes are skipped. Thanks to this approach, there is a beautiful line of Limited Editions, with Kruidvat and REGGS demonstrating their ability to move quickly and act on current events.
