Rewriting the rules packaging for gaming

AMD Threadripper

The solution

We aimed for a stunning unboxing experience and developed a powerful and cinematic design platform. We purposefully broke category codes, with different unboxing layers, a revolutionary 3D shape and a unique choice of materials.
The design language for every step, from tearing the case to unlocking the product, promises epic power and futuristic specifications. Thus, we not only made better packaging, but designed a whole new horizon for CPU retail packaging.