Here's how we approach design
The Process
From basic idea to stunning final product: we love to help you with that. With a clear process and a truck-load of creativity. From the big thinking to building, optimizing and refining. Because everything we come up with for you, we can make.
Because every client is different, we developed a design process with optimal room for creativity and the way your organization works.
Strategy
A project only becomes successful with a strong concept. So we never make 'just' any packaging, product or identity. Strategy is the foundation of every project. This results in a design that fits your brand or product perfectly.
Together with you, we dissect the assignment. What stands in the way? Where are the opportunities? (spoiler: we always find them). We test this with research and targeted market research. We dive into trends and collect data.
Where necessary, we brainstorm together. Then we translate all that input into a clear briefing for creation.
Concept
The concept phase is one of the most exciting because that's when we go on an adventure through the brief. Everything is still possible! Creation sketches a number of concept routes: scenarios of the final elaboration, you get impressions of what it could become. After the presentation, you choose one or more directions you are excited about. We then work those out at the design level.
Design
In the design phase, things quickly become concrete: we go from dreaming to doing. A concept route becomes a product or packaging, ready for the market. We translate the concept into products/packaging and test them with the target group before finalizing the design. Design development can lead to market research. Then we test the potential of the product or packaging with a dummy before it hits the shelf.
Artwork & DTP
This is the practical realization phase. Leave the appropriate packaging materials, printing techniques, and colors to our team with confidence. They are also experts in Photoshop and image editing and know how to challenge the printer to achieve unprecedented results. We roll out the design to all SKUs, meticulously down to the smallest detail - which of course you can expect, but we like to emphasize it. Your product or packaging will arrive in optimal condition in the store. We take care of that.
Engineering
In this phase, we use rapid prototyping to go from a 3D drawing to a working product, and it happens very quickly. We develop the technical solution necessary to bring your idea and the designer's idea to life. We also guide suppliers and manufacturers to achieve the perfect end product. It's good to know that our engineers are experts in sustainability and materials, so they can help you make balanced choices that are good for your business and the environment.
