The RDNA 3 family is the absolute pinnacle of AMD's graphics cards. REGGS designed the packaging for the previous RDNA 2 series, and now we have tried to top ourselves with a new unboxing experience for the RDNA 3 family.
AMD has a long history in developing graphics cards. They always had strong competition from other brands. With the Navi 3X series AMD released a game-changing product. We wanted to use this story in the packaging design and create an image of a mysterious hero emerging from the darkness, ready to claim their throne.
The graphic theme
Inspired by luxury car and watch advertisements we wanted that the packaging focuses on the product without immediately revealing the graphics card.
AMD's story is that of a classic challenger brand. They rose through the ranks, defeated rivals and faced overwhelming challenges. We wanted to use this story in the packaging design and create the image of a mysterious hero rising from the darkness, ready to claim their throne.
Finishes, like spot UV and dark metallic silver foil, are the final touch of elegance.
This movement happens seamlessly, creating the illusion that the card comes to life and presents itself: Ready for action!
The result showcases AMD's constant drive for innovation. A packaging that not only serves for transport and protection but also adds a new experience to the unboxing process. Once opened, the packaging takes on the role of a pedestal with the graphics card at the center.
Online, the community even refers to the launch as the "Nvidia Killer."