Impressive innovative packaging

AMD Radeon RX 6000

AMD's graphics cards and chips are among the best-of-the-best in the gaming world. This packaging family is for a new series of graphics cards (GPUs): Radeon RX 6000. These GPUs achieve vast improvement in "ray tracing" capability and "high-fidelity graphics."

How do you develop a premium unboxing experience that is also as sustainable as possible?

To create a true experience, the use of non-sustainable materials is obvious. But in this project, we challenged ourselves to push the boundaries of what is possible with sustainable cardboard. All the complex and structurally strong parts of the packaging are made in an origami-like manner, highlighting the details of the graphics card. The result is a family of 5 SKUs, each with a different price tag.

The solution

By using special printing techniques, we add additional layering and reflections to the packaging, referring to the ray tracing capabilities of the GPU. An important element to the design was to replace the classic antistatic bag, which previously hid the graphics card. By using antistatic foam, we proudly present the GPU's unique design.

"Probably the best packaging we have ever done!"