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Kruidvat Hairstyling is for every hair type. Long or short, straight or curly, the product range consists of products specifically for your hair. Because of an expanding range and a
design that was no longer up-to-date, we developed a new packaging design range for both long and short hair.
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How do you reposition a product range for two different audiences?
With 24 unique hairstyling products, the challenge was to create one value brand for different target groups. The goal was to create a range with which everyone can create a fashionable look, whether you have long or short hair. To start, the range must
How do you reposition a product range for two different audiences?
make a statement on the shelf. Because each product has its own character and application, the packaging helps you find the right product for your type of hair. In addition, consumers can navigate from start, style to finish.
The result
The result is a striking and bold product line focused on quality, texture and creating your own identity. All 24 products have been given new and inspiring product names. Bold, bright paint stripes in surprising colors distinguish the specific needs of the target groups.
An "ingenious" detail of the product line is the continuous paint stripes on the caps. By using the latest printing techniques, the top of the tubes could be printed to complete the picture.
