Coloring outside the lines

Kruidvat Hairstyling

design that was no longer up-to-date, we developed a new packaging design range for both long and short hair.

How do you reposition a product range for two different audiences?

make a statement on the shelf. Because each product has its own character and application, the packaging helps you find the right product for your type of hair. In addition, consumers can navigate from start, style to finish.

The result

The result is a striking and bold product line focused on quality, texture and creating your own identity. All 24 products have been given new and inspiring product names. Bold, bright paint stripes in surprising colors distinguish the specific needs of the target groups.