AMD Threadripper 2.0
The challenge
AMD's Ryzen second-generation Threadripper, the 2.0, was ready to impress the world! Our challenge? To support a new fragile CPU with a unique, yet shock-resistant packaging design. Together, we wanted to create a
The challenge
ultimate unboxing experience for designers and gamers, with a design that instantly reflects the overwhelming power of the CPU.
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The solution
With the goal of creating a stunning unboxing experience, we have once again broken category codes. With its impressive 3D shape, the Threadripper 2.0 makes an instant statement. In addition, the layered unboxing process creates
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a heightened sense of excitement. From tearing the cover to unlocking the product, every step contributes to a conversational experience.
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Unpacking the beast
Media coverage prior to the launch, created hype around "Unboxing the Beast. Major tech players described the packaging as "uniquely designed," "awesome" and
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above all, an item you want to keep'. From performance to design, the Threadripper 2.0 has become one of the most talked about CPUs of the year.
