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How does the iconic Ranja brand remain recognizable in Tetra Pak®?
Ranja is one of the oldest Dutch syrup brands. Since 2015, Ranja has been using mostly natural ingredients, and it shows! Vrumona and REGGS worked intensively together on the product launch of a responsible thirst quencher for the whole family. Ranja Fruit Mix!
The impetus for developing a ready-to-drink fruit drink was the success of Ranja Fruit Mix in cafes and on patios.
How does the iconic Ranja brand remain recognizable in Tetra Pak®?
In the translation to Ranja Fruitmix in Tetra Pak, the brand, with its iconic bottle and design, had to remain recognizable. For the consumer it should be immediately visible that this Ranja Fruitmix is intended for the whole family and contains mainly natural ingredients. This makes it a responsible alternative to most fruit drinks on the shelf.
© Ranja logo: OD design studio
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The solution
The unique illustration* forms the heart of the packaging and tells the story of a natural thirst quencher with playful details. The illustrations are an adult translation of the illustrations on Ranja's original syrup bottle. The illustrations are set up like wallpaper,
The solution
so that in communication a new part can always be used.
*© Ranja original illustration: OD design studio
The Ranja glass was specially developed by REGGS, inspired by the syrup's bottle shape. The well-filled glass of fruit drink features prominently on the packaging, surrounded by the fruit on the tree and unique illustrations. Ranja Fruit Mix pops off the shelf and gives a natural and thirst-quenching feeling.
The Ranja glass was specially developed by REGGS, inspired by the syrup's bottle shape. The well-filled glass of fruit drink features prominently on the packaging, surrounded by the fruit on the tree and unique illustrations. Ranja Fruit Mix pops off the shelf and gives a natural and thirst-quenching feeling.