How does the iconic Ranja brand remain recognizable in Tetra Pak®?
In the translation to Ranja Fruitmix in Tetra Pak, the brand, with its iconic bottle and design, had to remain recognizable. For the consumer it should be immediately visible that this Ranja Fruitmix is intended for the whole family and contains mainly natural ingredients. This makes it a responsible alternative to most fruit drinks on the shelf.
© Ranja logo: OD design studio
so that in communication a new part can always be used.
*© Ranja original illustration: OD design studio