Creativity as the starting point of identity


Orewoed is the place where you experience what a daily dose of creative inspiration does to you. You can find daily fresh art, participate in workshops or create your own visual biography. And all that in the main shopping street of Apeldoorn.

REGGS has developed an identity and website for Orewoed in which a
used the credo less is more to provide a platform for creativity.




We believe that a creative process makes your brain resilient, exactly what we used to develop Orewoed's identity. The question we've continually asked ourselves is, "How can we develop an identity that doesn't overshadow the creativity of what happens at Orewoed and still makes a mark?"

Based on the idea that creativity, above all, brings you fun, we literally started playing with elements we found online, in magazines and museums.

The solution

offers for different icons, illustrations, patterns and animations. The combination with the strong color blue allows Orewoed to create endless different logos without losing its recognizability.

After developing the identity, a website focusing on Orewoed's Day Fresh Art was developed: The Harvest. The website has become a platform for artists, young and old.


See the website for yourself

The result

Based on the grid, a completely unique font was developed which was presented at 36 Days of Type.