How do you develop the ultimate unboxing experience for the fastest consumer CPU ever made?
REGGS developed the unboxing experience for the first two generations of AMD's Ryzen™ Threadripper™ processors. An unboxing experience like this was completely disruptive in the world of computing and gaming.
The success of the first two generations of AMD Ryzen™ Threadripper™ processors set the bar high. The challenge was to create more impact than any predecessor, but with even better protection. The focus was on putting the CPU on a pedestal, which we did by creating the illusion of the CPU using its immense power to float in the package.
Through clever and innovative folding techniques in the outer box, we were able to avoid the need for foam to protect the CPU. This was the first CPU in the Threadripper™ series to be one protected without foam.