REGGS transformed Albert Heijn’s laundry aisle into an immersive experience. How? By using dynamic POS materials like shelf signs, floor stickers, and Hero-boxes. Designed to capture attention and slow the shopping journey, the aisle highlights key products and promotions.

Interactive features, such as a playful laundry cupboard with tips and textile “laundry labels,” added a fun, informative touch. A “washing machine” photo moment allowed children to engage and sample products.