When Heineken asked us to reimagine their iconic coaster, we took on the task. In collaboration with the Heineken concept and design team and DDB Tribal, we created Heineken Ignite. A sleek, interactive attachment that lights up with music, syncs to DJ beats, and reacts to every sip and cheer. This fusion of design and technology dazzled over 100,000 partygoers worldwide with an unforgettable experience.

Through bold engineering and innovative in-house 2D and 3D design, we delivered a cost-effective solution that reflects Heineken’s premium brand and dynamic energy.

At REGGS, clever design fuels stronger brands, and with Heineken Ignite, we lit up the world, one bottle at a time!