RETAIL DESIGN
Inviting shoppers to savour every flavour
DESIGN FOR OREO
OREO
X
REGGS
WAT IS OREO
WAT HEEFT REGGS ONTWIKKELD
THE ASSIGNMENT
Unmissable instore appeal
OREO entrusted us to design an engaging in-store experience for 56 Albert Heijn supermarkets. The goal was to create interactive, eye-catching communication that embodied OREO’s new brand strategy and aligned with their whimsical “Wonderfilled” campaign.
THE CHALLENGE
Capturing attention, sparking curiosity
Our goal was to slow shoppers down in the snack aisle and spotlight OREO’s exciting new flavours. The task required an innovative approach to create irresistible in-store visibility and deliver a sensory experience that both captivated and informed.
THE RESULT
OREO
WOW!
THE IMPACT
OREO
what did it achieve. Better world / increase of sales / impact
TRY THEM ALL
THE RESULT
A playful invitation
to discover
REGGS created an immersive shelf experience, incorporating OREO’s famous cookie shape and vibrant Wonderfilled visuals. We added simple but clever rotating and moving elements that invited shoppers of all ages to interact with the display and explore the new flavour range in a fun, tactile way.
By extending the time shoppers spent in the aisle, we boosted engagement, heightened awareness of OREO’s flavour variety, and ultimately drove sales.
Inviting shoppers to savour every flavour
Project
Shelf activation
Client
OREO
Market
The Netherlands
Services
Brand activation
Retail design
Artwork & dtp
Product engineering
