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REGGS helped the Legends team reinvent their brand and flavours with a fresh identity that rises above the cluttered out-of-home tea market. The packaging, inspired by the art of origami, unfolds to reveal the rich stories behind each hand-picked tea. The abstract tea terrace illustration and the use of natural materials highlight the brand’s commitment to quality and authenticity.

Our unique blend of 2D and 3D design expertise enables us to create solutions that not only connect with consumers but also cultivate lasting brand loyalty. At REGGS, we believe thoughtful design is the catalyst for success.

PACKAGING DESIGN

Brewing new ideas

REGGS FOR LEGENDS OF TEA

Brewing new ideas

Project
Legends of Tea - Primary pack & outer boxes
Client
Legends of tea
Market
The Netherlands
Services
Visual identity
Packaging design
Structural packaging design
Art direction - Illustrations
Artwork & dtp
More packaging design
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