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At REGGS, we combine strategy, 2D, and 3D design to create innovative, sustainable solutions tailored to our clients' needs. So, when Heineken asked us to rethink the future of beer bottles through exploratory concepts, we were more than ready! For this project, we focused on eco-friendly alternatives to glass, addressing technical challenges like liquid barriers and CO₂ pressure.
Our solution? The PaperFoam® bottle, featuring a biobased PLA* barrier. Lightweight, fully recyclable, and cost-efficient, it embodies REGGS’ commitment to sustainability and clever design.
*Biobased PLA: Polylactic Acid from renewable resources like corn starch, sugarcane, sugar beet, and cassava.
PACKAGING DESIGN
The Heineken paper bottle
REGGS FOR HEINEKEN


The Heineken paper bottle
Project
Exploratory concept ideas
Client
Heineken
Market
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Services
Innovation
Product design
Product visualization
Product engineering
Prototyping
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