BRANDING & PRODUCT DESIGN
Raising
the bar
DESIGN FOR HEINEKEN
THE ASSIGMENT
Create a legendary Heineken statement
Draught columns are more than functional equipment. They are the ultimate brand ambassadors in bars, driving sales and shaping the customer experience. REGGS was honoured to take on the assignment of designing Heineken’s newest draught column.
A distinctive piece that embodies the brand’s modern, innovative spirit while delivering a premium presence.
THE CHALLENGE
Blending form and function
The design brief was ambitious: conceive a draught column that reflects Heineken's forward-thinking character while maintaining a premium, timeless aesthetic. The project demanded eight distinct versions, including one for Heineken Original and a special edition for Extra Cold beer.
From a functional perspective, the column needed universal adaptability for tap systems worldwide and exceptional pouring performance. It also had to incorporate Heineken’s cutting-edge Cool Flow Technology (HCFT), ensuring every pour was served at its perfect temperature.
THE RESULT
Most definitely Heineken
The final design is unmistakably Heineken. The bold Heineken wordmark commands attention on the front, while the iconic red star takes pride of place at the top. The smooth, minimalist body seamlessly blends premium metal with customisable colour accents, offering a sophisticated yet contemporary look.
Technically, the column sets a new standard. With Heineken Cool Flow Technology, the beer is chilled to perfection. Not just within the column itself but all the way to the glass. For the Extra Cold edition, REGGS introduced striking improvements, including a temperature indicator and a frosty exterior effect, giving it a visually refreshing and tactile appeal.
In short, cheers to innovation!
