Philips joined forces with REGGS to redefine personalisation with an innovative 3D-printable electric shaver. For the first time, users could design their own shaver online, choosing from customisable patterns, colours, personal text, and textures. To inspire creativity, we developed three distinct personas as design guides and created an online tool to bring ideas to life effortlessly.

The launch exceeded all expectations, sparking widespread PR buzz and causing the limited edition to sell out in record time. This project exemplifies how REGGS combines strategy, creativity, and 2D and 3D design to deliver standout, future-forward solutions that place brands in the spotlight.