PACKAGING DESIGN &
PRODUCT DESIGN
A journey of transformation
DESIGN FOR ANDRELON
Shaping a trusted brand identity
Who doesn’t recognize the iconic purple shampoo bottle from Andrélon, with its signature scale-like texture?
The long-standing collaboration between REGGS and Andrélon stands as a testament to our ability to perfectly blend structural and graphic design. This integrated approach has shaped the unique and evolving look of Andrélon over the years, making it one of the most prominent and trusted name in the market.
THE ASSIGNMENT
Evolving a timeless brand
From the outset, REGGS was entrusted with evolving and modernizing the Andrélon brand to ensure it remained fresh and relevant. What began with a handful of shampoos quickly expanded to include a full range of shampoos, conditioners, and hairstyling products. With each new product, we carefully made design choices that would tie the collection together, creating a powerful and cohesive product line.
THE CHALLENGE
Balancing innovation with brand integrity
Over time, we faced various challenges in both graphic and industrial design, particularly with brand image evolution and expanding product offerings. One of the most significant milestones in this journey was the modernisation of the Andrélon packaging. The goal was to make the brand more appealing to a younger demographic while ensuring it stood out on overcrowded shelves.
The challenge was clear: how could we update the packaging to boost brand recognition and communicate the brand’s essence of being no nonsense, high quality at a fair price? It was an exciting and complex task that pushed us to innovate and adapt to new trends, while staying true to the brand’s core values.
Through extensive research, purple emerged as the defining colour for the brand. A bold, revolutionary choice for the shampoo shelves. This colour became closely associated with the entire product range, from family shampoos to specialised variants, making Andrélon stand out in stores and simplifying logistical processes.
The introduction of purple was just the beginning. We worked to reposition Andrélon as a modern, contemporary brand while maintaining its reputation for high-quality, accessible haircare. This redesign included a refreshed logo that celebrated individuality, the nurturing qualities of the products, and the diversity of hair types, all while staying true to the brand’s promise of quality.
The design of the bottle itself evolved over time, starting with the anti-dandruff shampoo, which referenced pine extract, before evolving into a shape that symbolised the structure of hair. This packaging became the visual cornerstone of the Andrélon brand.
The evolution of the Andrélon logo followed suit, transforming alongside the brand’s growing strength and recognition. Once positioned as a pharmacy-exclusive brand, Andrélon has since expanded its reach, becoming accessible in both pharmacies and supermarkets.
The Andrélon collaboration with REGGS has been a very rewarding experience. We’ve been able to combine our expertise in both 2D and 3D design with our strategic vision, driving success for both the brand and ourselves. This partnership stands as a shining example of what’s possible when creativity meets strategy in design.
THE RESULT
The power of purple
