/ Brand & Corporate identity



REGGS was asked to create an interactive experience and iconic communication in a full meter of shelf for in 56 Albert Heijn stores. The
objective was to increase the time spent at the aisle and to create awareness of the new flavors. This through engaging content and iconic visibility that match the new brand strategy of OREO and the overarching “Wonderfilled” campaign.


We created an interactive shelf experience by integrating simple, but clever items using Oreo’s iconic cookie shape and their Wonderfilled campaign assets, Rotating and moving items attract consumers (not only children) to explore the varieties of the new range of flavors. By increasing the time spent at the aisle, it enhances awareness and eventually drives sales.


The shelf activation in the Albert Heijn generated great results for OREO. Combined with the full campaign and different brand activations, the brand achieved a double digit percentages increase in volume, revenues, and penetration. As a result we were asked to collaborate on another in-store activation, this time to promote the new OREO thin & crisp.

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