Kips is one of those Dutch brands that are in the hearts and minds of everybody who grew up in the Netherlands. It’s a well-trusted retail brand for cut meats, most known for its liver sausages. REGGS was asked to develop a new look and feel that is modern yet recognizable.
In close cooperation with the Kips brand team and BBA, REGGS redesigned a brand that is proud of it’s heritage. Delivering a product quality with a butcher feel, we designed a simple but modern visual language that enhances shelf impact and facilitates shelf navigation between different Kips product propositions.
The result is a commercially effective rebranding, proving that design is indeed a business tool. Bringing more visual quality to the current Kips target group and connecting with a broader consumer audience. In addition, the design is easily adaptable for any brand extensions, including a vegan assortment.