/ Packaging design



Kips is one of those Dutch brands that are in the hearts and minds of everybody who grew up in the Netherlands. It’s a well-trusted retail brand for cut meats, most known for its liver sausages. REGGS was asked to develop a new look and feel that is modern yet recognizable.


In close cooperation with the Kips brand team and BBA, REGGS redesigned a brand that is proud of it’s heritage. Delivering a product quality with a butcher feel, we designed a simple but modern visual language that enhances shelf impact and facilitates shelf navigation between different Kips product propositions.

Before After


The result is a commercially effective rebranding, proving that design is indeed a business tool. Bringing more visual quality to the current Kips target group and connecting with a broader consumer audience. In addition, the design is easily adaptable for any brand extensions, including a vegan assortment.

Before After


More Packaging Design cases

Ready to make your idea work?

We’d love to get to know you! Whether for work inquiries or just to say hello, feel free to call, send an email or simply leave us a message.