/ Brand strategy & design



With nearly 17 million Dutch having their daily bread, our goal was to develop a no-nonsense proposition for Johma. The brief was simple, created a future proof design that remains true to Johma’s overall identity but is also distinctive.The new identity should tell a story of sustainability, family values and culinary expertise.


We set out to make the ordinary special again through a new look and feel that brings to life a broad and varied pallet of flavors and is inspiring for today’s demanding consumer. The new identity evokes a sense of traditional craftsmanship and focuses on healthy, delicious ingredients. The new design also comes with the ‘better life’ hallmark and a recognizable, more playful logo. Whereas the tasty recipes on the packaging inspire you to take the product from shelf and use it in refreshing ways.


Meanwhile, Johma’s Bread & Toast range brings people together at the table. The effective rebranding shows that design is a strong sales tool that can connect to a broad audience. To top it off, Johma’s ‘Gevuld eitje’ has been awarded product of the year 2017 – 2018.


More Brand strategy & design cases

Ready to make your idea work?

We’d love to get to know you! Whether for work inquiries or just to say hello, feel free to call, send an email or simply leave us a message.

Email us Call us Follow us Follow us Follow us Follow us
Email us Call us