Johma brood & toast

/ Packaging design

FROM ORDINARY TO EXTRAORDINARY

THE CHALLENGE

With nearly 17 million Dutch having their daily bread, our goal was to develop a no-nonsense proposition for Johma’s award-winning Bread & Toast salad range. The brief was simple, created a future proof design that remains true to Johma’s overall identity but is also distinctive for the Bread & Toast range and flavours.The new design should tell a story of sustainability, family values and culinary expertise.

THE SOLUTION

We set out to make the ordinary special again through a new look and feel that brings to life a broad and varied pallet of flavors and is inspiring for today’s demanding consumer. The new packaging evokes a sense of traditional craftsmanship and focuses on the healthy, delicious ingredients. The design also comes with the ‘better life’ hallmark and a recognizable, more playful logo. Whereas the tasty recipes on the packaging inspire you to take the product from shelf and use it in refreshing ways.

Before After

ORDINARY TO EXTRAORDINARY

Meanwhile, Johma’s Bread & Toast range brings people together at the table. The effective rebranding shows that design is a strong sales tool that can connect to a broad audience. To top it off, Johma’s ‘Gevuld eitje’ has been awarded product of the year 2017 – 2018.

 

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