THE CHALLENGE

The message was clear; Create a strong and attractive packaging design that stands out on shelf and sells the concept of vegetable patty as a qualitative and healthy additive to your meal.

The result should infuse the category with a lively and modern alternative without compromising its natural roots.

THE SOLUTION

The first win was the optimization of the cut-out of the sleeve. We choose to follow the product dimensions to get a better and more attractive presentation of the product. By doing so we also created more facing to use for product and brand identity. Therewith the total appearance has become much more foody and contemporary. The design radiates o quality, attention and passion for food.