Colgate-Palmolive approached REGGS to produce an impactful abri campaign. The goal was to raise awareness for elmex, particularly their Sensitive Professional products. Focusing on concise messaging for outdoor advertising, we created the headline: "Sensitive teeth? That’s unnecessary!" This immediately captured attention and connected with the target audience, providing a simple yet powerful message.

To further reinforce the message, we transformed the slogan into a call to action: "Switch to elmex Sensitive Professional." Using bold product shots and the elmex logo, we ensured maximum visual impact.