Oreo
The challenge
REGGS was asked to create an interactive experience and iconic communication for in 56 Albert Heijn stores. The objective was to slow visitors down in the aisle and create awareness for OREO's new flavors. This had to be achieved through attractive
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content and iconic in-store visibility. The solution needed to align with OREO's new brand strategy and the overarching "Wonderfilled" campaign.
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The solution
We created an interactive shelf experience by integrating simple yet clever items using OREO's iconic cookie shape and their "Wonderfilled" campaign assets. Rotating and moving items attract consumers (not just kids) to explore the varieties of the new range of flavors. Increasing time spent in the aisle increases awareness and ultimately drives sales.
