This One's On Us

Heineken This One Is On Us


The briefing was based on a clear consumer insight: offering water is an important asset to moderate drinking, but it must be in a refreshing way.

Consumer thoughts on the concept

80% indicated
that this concept
would encourage moderate drinking

92% indicated
that they would definitely drink the water
if it was served this way

92% indicated
that Heineken®
makes a serious effort
to really support
moderate drinking