An interactive beer bottle: Heineken® Ignite

Heineken Ignite

The challenge

statements design around a product that never changes, and appealing to all cultures around the world. All in the context of a conventional category dominated by heritage.

The world in light

Thanks to clever design and engineering, the Ignite fits any type of Heineken® bottle, including the aluminum club bottle. The illuminated bottles increase atmosphere and energy at parties and clubs, illuminating some 100,000 partygoers around the world.