Heineken Ignite
The challenge
Heineken® is the world's leading premium beer brand, available in nearly every country in the world. Its progressive DNA and iconic brand identity provide a constant creative challenge: staying true to the brand personality, exciting
The challenge
statements design around a product that never changes, and appealing to all cultures around the world. All in the context of a conventional category dominated by heritage.
The solution
We were asked to design a functional, smart and inexpensive interactive bottle. Matching both the premium Heineken® brand and the world-famous green and aluminum club bottle. The result should lead to an innovative, memorable beer experience.
Together with the Heineken® concept & design team and DDB Tribal, REGGS created Heineken® Ignite, the world's first interactive beer bottle. Activated by the beat of a DJ, reacting to sound, pulsating with each sip and the rhythm of the beat - to the amazement of clubgoers.
The solution
We were asked to design a functional, smart and inexpensive interactive bottle. Matching both the premium Heineken® brand and the world-famous green and aluminum club bottle. The result should lead to an innovative, memorable beer experience.
Together with the Heineken® concept & design team and DDB Tribal, REGGS created Heineken® Ignite, the world's first interactive beer bottle. Activated by the beat of a DJ, reacting to sound, pulsating with each sip and the rhythm of the beat - to the amazement of clubgoers.
The world in light
Thanks to clever design and engineering, the Ignite fits any type of Heineken® bottle, including the aluminum club bottle. The illuminated bottles increase atmosphere and energy at parties and clubs, illuminating some 100,000 partygoers around the world.
