An iconic Heineken® experience

Heineken® Iconic Draft Columns


and at the same time create its impact in the bar and get people talking. From a technical standpoint, the tap needed to be easy to install on any variation of existing tap systems around the world.


Technically and functionally, the new columns are state of the art: designed with Heineken® Cool Flow Technology (HCFT) in mind to achieve the best pouring quality. HCFT is a new technology that keeps the beer at the right temperature all the way to the nozzle of the tap and not just in the body of the column, as most columns do. This enables lighting and "icing" technology, such as a temperature indicator for Heineken® Extra Cold. In addition, there are visible frozen elements to enhance the low temperature and freshness of Extra Cold.