Seen through, thought through, by data.



Their brand story should reflect how they use knowledge and data to drive innovation. The new identity should bring their story to life while keeping it recognizable.

What we created

We created a visual story based on three pillars: "seeing through," "thinking through," and "through data" - or in Dutch: Doorzien, Doordacht, Door data. The new identity called for a new logo, without losing recognizability. The new logo feels open and dynamic and exudes innovation.