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Seven principles to build a distinctive brand character

Seven principles to build a distinctive brand character

IS THE STORY MORE IMPORTANT THAN THE BRAND? Did you know that the universe is made of tiny stories? From cave painting to movies, stories never seem to stop fascinating mankind. Although the methods have drastically changed over the years, the desire to share and hear...

Sustainable materials every designer should know

Sustainable materials every designer should know

SEVEN SUSTAINABLE MATERIALS EVERY DESIGNER SHOULD KNOW Through the years 8.3 billion metric tons of plastic has been produced, resulting in 6.3 billion metric tons of plastic waste. And although plastic is recyclable, that doesn’t necessarily mean it biodegrades. Did...

Seven principles to build a distinctive brand character

Seven principles to build a distinctive brand character

SEVEN PRINCIPLES TO BUILD A DISTINCTIVE BRAND Branding is much more than just a cool logo or well-placed advertisement. Just like your personal identity makes you uniquely you, your brand identity is all about what makes you tick. It is shaped by every decision you...

The balancing act of tightrope leadership

The balancing act of tightrope leadership

The balancing act of tightrope leadership Albert Einstein once said “We cannot solve our problems with the same level of thinking that created it.” and he was right! We live in a society where the pressure for results increases daily. In today’s world leaders are...

A deconstruction of the old & the new

A deconstruction of the old & the new

A DECONSTRUCTION OF THE OLD AND THE NEW The Fourth Industrial Revolution generates fresh challenges and opportunities by bringing together creatives, technologists, scientists, logicians and many more. Resulting in design that deconstructs everything, a clear...

When color takes over

When color takes over

When color takes over We all know first impressions are crucial, it only takes a tenth of a second to judge a book by its cover. In a blink of an eye we form an impression and classify what’s trustworthy and what isn’t, Malcolm Gladwell refers to it as “The Power of...

Key ingredients for great packaging design

Key ingredients for great packaging design

Key ingredients for great packaging design It might not seem like it at first, but every day packaging design influences the decision making process of millions of consumers. Making it every brand and designer’s dream to create a design that stays accurate, is...

Should you consider developing smart packaging?

Should you consider developing smart packaging?

SHOULD YOU CONSIDER SMART PACKAGING? New packaging technologies are offering an increasing number of ways for consumers to interact with brands, but it also requires a combination of specialized materials, science and technology. With smart packaging being such a hot...

Time for a fresh start!

Time for a fresh start!

Time for a fresh start! “New year, New start”; Marketeers seem to be screaming it out. And although we’ve all been there a million times, once again we convince ourselves that this will be our year and that we should kick it off with some amazing new goals. So to...

Seven questions every engineer should ask themselves

Seven questions every engineer should ask themselves

SEVEN QUESTIONS EVERY ENGINEER SHOULD ASK THEMSELVES No matter where you are while reading this article, a quick look around will put you face to face with the fruits of an engineering genius. From the chair you’re sitting on, to the device you’re reading with and...

Seven facts you didn’t know about E-numbers

Seven facts you didn’t know about E-numbers

SEVEN FACTS YOU DIDN'T KNOW ABOUT E-NUMBERS E-numbers have a negative image for sure, we try to avoid them because, in general, they represent all that is bad for our health. But with so many E’s out there, do we actually understand what they stand for? For starters,...

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