PACKAGING DESIGN &
PRODUCT DESIGN
Game-
changer
DESIGN FOR AMD
THE ASSIGNMENT
The ultimate experience
The AMD Ryzen Threadripper isn't just another CPU, it's the most powerful consumer processor ever created. A CPU, or Central Processing Unit, powers your computer by executing tasks from simple functions to complex computations.
In a crowded tech market, standing out is tough. To give the Threadripper the attention it deserved, REGGS designed an extraordinary unboxing experience. From start to finish, every detail was smartly constructed to excite both designers and gamers, making the product reveal as powerful as the performance within.
THE CHALLENGE
Taking unboxing
to new heights
We intentionally broke with convention, creating multiple unboxing layers, a revolutionary 3D shape, and selecting unique materials. Every detail of the design, from the initial tear of the case to the final unveiling of the product, was engineered to convey epic power and futuristic specifications.
What we created wasn’t just packaging, we pioneered a new standard for CPU retail presentation.
THE RESULT
A new era begins
While the tech industry is no stranger to brand hype, the Ryzen Threadripper became a sensation for reasons beyond its performance. The packaging design itself generated considerable buzz, with media praising it as “sexy,” “slick,” “uniquely designed,” “appropriately massive,” and “drool-worthy.” The rules of the game were decisively rewritten.
Following the success of the Ryzen Threadripper 1000 series, REGGS continued to refine the structural packaging for the 2000 and 3000 series. The high-end packaging developed for the 3000 series was carried forward, with updated graphics, into future iterations.
