Heineken is the world’s leading premium beer brand, available in all but five countries on the planet. Its progressive DNA and iconic brand identity provide an ongoing creative challenge: staying true to the brand personality, designing exciting statements around a product that never changes and appealing to all cultures of the world.
Heineken is always looking for opportunities to connect to both venue owners and venue visitors. REGGS designed and engineered a range of bar products that are both functional for bar staff as engaging for bar visitors.
All items are subtly branded in a non-intrusive way. And yet they offer a full visual experience that is connected to the brand.
The smart use of translucent materials, textures and branded patterns creates something visually unique. This could only be created through an integrated approach of graphic brand design, product design and engineering. The whole product range adds value for both customer and consumer in such a way that Heineken’s progressive design drive becomes apparent. The range (consisting of ice buckets, a menu and coaster holder and a tray) is a clear family, sustainable in daily use and has a confident premium presence.