Kruidvat is one of the largest drugstore chains in the Netherlands and appeals to many consumers through solid customer intelligence, a very broad assortment and a smart pricing strategy. Recently, there has been an increasing focus on Private brands.
In close cooperation with the Kruidvat private label team, REGGS created Skin Science. A new product range for a growing target group of 35+ aged women. Positioned as a realistic alternative for the leading A-brands in the skincare category.
Combining science and beauty in one design language, while ensuring that the products line up beautifully on shelf and at home.
The ultimate value for money proposition (with the emphasis on value). The private brand premium skincare assortment turned out to be successful for Kruidvat. Not only for the Skinscience products but also in building equity for the Kruidvat brand. As a result we recently expanded the Skinscience-line with a Derma Sensitive and Daily Defense assortment.