Andrélon is market leader in The Netherlands for hair care products and has been for many years. A third of every hair care product sold in the Netherlands is from Andrélon. The brand has an assortment of over 80 SKU’s of shampoos, conditioners and styling products, divided over 15 platforms.
Andrélon and REGGS have been a strong creative team for more than 45 years, building the brand to the success it is today and keeping it relevant for consumers on shelf and at home. Becoming this successful was a challenge, staying successful is an even bigger one.
The brand and assortment should constantly surprise consumers without loosing brand equity and simple shelf navigation. REGGS developed a communication system on pack, simplifying shelf navigation even more. Introducing a modern visual language that is capable of engaging with a new, younger target group, while still expanding the existing large consumer base.
Each hair care product has its personal, ownable visual, explaining both the hair challenge and solution in a simple and qualitative manner. The result: a further growing Andrélon brand equity.