Kips is one of those Dutch brands that are in the hearts and minds of everybody who grew up in the Netherlands. It’s a trusted retail brand for cut meats, especially known for its liver sausages.
In close cooperation with the Kips brand team and BBA, REGGS redesigned a brand that is proud of it’s heritage. Delivering a product quality with a butcher feel, REGGS designed a simple but modern visual language that enhances shelf impact and facilitates shelf navigation between different Kips product propositions.
The result: a commercially effective rebranding, showing that design is indeed a business tool. Bringing more visual quality to the current Kips target group and connecting with a broader consumer audience. No-nonsense can be beautiful!