Johma is the Dutch salad A-brand known for its outstanding product quality, developed by culinary specialists who work with the best ingredients possible. The challenge for Johma, and thus for REGGS, is to stay one step ahead of the growing private label competition. There is a constant need for innovation.
REGGS started to work with Johma salads in 2010. Together with a strong Johma marketing team and advertising agency, REGGS repositioned the brand and created a visual world built from the concept of ‘mise-en-place’. In combination with the company heritage.
The commercial result: a constant growth since 2010 of the target group, assortment and brand equity. A strong foundation for export to several European countries. The strong position of the brand enables opportunities to bring new product categories to the market.
Johma endorses new product proposition: Good for You was developed for filling stations and supermarket retail. Super food salads for a broad Dutch target group. The ordinary made special. Enough Johma look & feel to be delicious, special enough to be a super food.