Create a strong and attractive pack design that stands out on shelf and sells the concept of vegetable patty as a qualitative and healthy additive to your meal.
First win was the optimisation of the cut-out of the sleeve. We choose to follow the product dimensions to get a better and more attractive presentation of the product. By doing so we also created more facing to use for product and brand identity. Therewith the total appearance has become much more foody and contemporary. The design itself refers to quality, attention and passion for food. From food innovation to healthier indulgence on your plate.
The new presentation is accepted by several new retailers. First indicators show increasing sales and repeat purchase. That’s how we create real growth for our clients.