3D Printing technologies offer wide possibilities for customizing products. The customer journey shifts. Placing people in the centre of product design, creating products in line with their personal taste and preferred functionalities. Actually co-creating with a brand and company, resulting in the unique personal product proposition. Context and rituals surrounding the use of a product are customized for each specific consumer.
In close cooperation with the Philips design team and partners, REGGS co-created world’s first personalized 3D printed shaver. This pilot project is called ‘Design your own’ and is proof for the Philips drive for constant innovation.
REGGS designed a product line that gives consumers the opportunity to create their personal shaver design, whilst remaining part of the modern shaver design language of Philips. The endless possibilities of 3D printing are used as a design advantage in every detail of the shaver, while maintaining the high-end product quality and interface consumers expect from Philips.
New modelling techniques were introduced to develop 3DCAD models that can directly be used in web based product configurators. Philips launched a first Pilot series of 125 shavers in 2016.