Stack-it brings a fully compostable coffee cup without the use of costly raw materials like trees. Reggs was asked to create a concept and visual language that could bring across the big idea behind the proposition.
The name Stack-it activates the user to collect the cups as a valuable new material to keep the so called ‘natural loop’ closed. The identity reveals a natural product that comes from the waste material of the sugarcane production. The story however starts by the vision and the unique quality of the proposition stating that the best way to be sustainable is by not using raw materials at all. A unique selling point for the Stack-it concept
Stack-it is now presented to the market as the most advanced and sustainable solution for coffee cups. It offers a care free full cycle concept. With unique POS communication materials.