REGGS was asked to design a new identity for Cargonaut. The brief was strategic, translate three products into one story. Through the years Cargonaut has expanded and their brandstory should reflect how they master knowledge and data to drive innovation. The new identity should bring to life their story yet keep it recognisable.
What we created
We created a visual story based on three pillars: ‘doorzien’, ‘doordacht’ and ‘door data’. The new identity required a new logo, one that is more open, and radiates dynamism and innovation.
Besides stationary we also turned their new interior into a strong visual storytelling tool. A walk through the new Cargonaut building will put you face to face with impressive wall visuals that guide you through the story of who they are and what they want to mean for you.
The result is an allround visual story completely in line with the brand. Cargonaut’s new corporate identity encapsulates their core values and adds value to the company's products and services.