REGGS
REGGS RETAIL FUTURES
REGGS
REGGS RETAIL FUTURES
REGGS
REGGS RETAIL FUTURES
Retail futures

A VISIONARY DIALOGUE BETWEEN CONSUMERS AND RETAIL

 

The world of retail is changing, and at REGGS we are keen on change. Change perceived as an opportunity. Change perceived as growth. This is why we follow closely all creative industries and their consumers, looking for market evolutions and societal changes. We are living in an era of fast paced evolution. We see it in our products, and in our planet. We see how we are evolving from being aware of the environmental decay, to taking action and bringing sustainable solutions to the world. This is what we call our period of renovation, the period we are starting to live in. We see this period as our main Macro Trend. We are renovating our relationship with the environment in a long process that involves many changes. These changes are short and temporary, usually happening in a time span of half a decade. They determine our main lifestyle choices, and are visible in the products we desire, the clothes we wear and the way we shop. We believe that these Micro Trends, are a strong influencing factor in the retail industry.

 

In the coming years we for-see the appearance of three Micro Trends that will dictate many behavioral changes in society. These trends are defined by three key factors: technology, wellness and experience. Three factors that place in evidence the constant evolving dialogue between the retail and the consumer, and how it is shaping our social consumer behaviors.

 

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And we got this one too!!! THIS ONE IS ON US And we got this one too!!! THIS ONE IS ON US 20 03 2017 How Heineken made it easy and fun to drink water on a night out. Most people know drinking water on a night out helps them moderate their alcohol intake, stay in control and avoid the effects of overdoing it. But the social stigma of drinking water when out with mates often stops them. To nudge people to drink responsibly, Heineken had to make moderation cool and put water at the heart of every great night out. Heineken has long promoted responsible drinking but we wanted to go beyond talking about it and offer a real solution. So, we set up Talent Lab, a hothouse of innovation in our Amsterdam HQ attended by top young creative minds from all over the world. Their challenge was to come up with an idea that would appeal to the Millennial generation and inspire them to drink responsibly. In other words, they had to make moderation, and water, cool. The result? This One Is On Us. Launched “en masse” at the Holland Heineken House at the Rio Olympics, the idea was brilliantly simple. To make it quicker, easier and trendier than ever for people to drink water on a night out, we gave them a complementary cup that fitted neatly on the neck of their beer bottle each time they bought a Heineken. They could then fill it with water from a beer-style tap at the bar – on us. No waiting, no paying, no searching and no big fuss. Just a cup of water with every beer and the ideal way to enjoy Heineken responsibly. Suddenly, rehydrating became a fun part of getting a round in. Who doesn’t enjoy pulling a drink from a beer column? The recyclable, re-usable cups will now roll out globally, starting with each Heineken office, then at Heineken events and in likeminded bars and venues worldwide. 3. Evidence path At last, the social stigma around drinking water on a night out has been debunked and moderation is cool. The numbers don’t lie. We asked people if they would have water if served this way. 92% said yes. We asked them if it would help moderate their drinking. 80% agreed. So, that’s a night out that’s great fun and responsible. This One Is On Us. MORE