Introduction of a range of sports nutrition products as a new category for Kruidvat. REGGS was asked to develop a brand name and packaging design that is both credible and appealing to men and women.
To establish credibility with both sports fanatics and new users we designed a visual language that clearly inspires and motivates to set realistic goals. With the more technical elements in place it also shows innovation and efficacy. To instruct new and regular users we developed a clear panel for most relevant information. The introduction of the name PRO Dynamics allows Kruidvat to further develop an ownable range of good quality sports nutrition products.
The introduction of PRO Dynamics is a valuable contribution to the Kruidvat private label. It is a relevant addition that adds a complete and credible assortment of sport foods, connecting to a new user group that has difficulty to find the right, reliable and accessible products in current market.