Heineken
HEINEKEN
Heineken
HEINEKEN
Heineken
HEINEKEN
Heineken
HEINEKEN
Heineken wins EuBea Awards with 'The Takeover'

The Heineken Takeover is a smart, entertaining and well produced crowdsourcing activation. With a smart device the public can decide which track will come next.
Just by pushing a red or groen light. Smart, simple, creative and cleverly involving the crowd by giving them the control over their choice of music.
REGGS designed the smart device in a way it is simple, effective and bringing the idea to life.

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